Patrick Goodness

Patrick Goodness


Patrick Goodness is the CEO of The Goodness Company: Advertising, Marketing & Public Relations. Goodness is a recognized leader in international marketing and consults with private and public organizations around the world on branding, marketing, public relations, business strategy, digital marketing and more.

With offices in the US, Costa Rica and Guatemala, The Goodness Company has become recognized across the US and around the globe as a leader in international marketing solutions
Patrick Goodness trades in the currency of ideas: Powerful, thought-provoking, paradigm-shifting ideas that transform corporations and give his clients a dramatic competitive edge. Under his watchful eye and experienced direction, ideas are crafted into concepts, and find life as vibrant brands that position his clients for lasting success.

Goodness began his career with the illustrious Leo Burnett Company in Chicago, and cut his advertising, marketing and public relations teeth on such accounts as Oldsmobile, United Airlines, Nintendo, Tropicana and Philip Morris Companies. In 1994, Goodness founded his namesake agency, The Goodness Company, and earned major league clients including the US Federal Government, Microsoft, Allstate Insurance, Allegiance Healthcare, The Swiss Colony, Chase Manhattan Bank, TCF Bank, American Airlines,, the American Lung Association and many others.

The Goodness Company has executed project work in more than 45 countries on five continents, with experience in global marketing, advertising, public relations, video marketing, internet marketing and more. Goodness is recognized for his strategic marketing planning services that position his clients to succeed in a competitive global environment. Corporations around the world trust Patrick Goodness and The Goodness Company with critical marketing, public relations and branding projects.

Goodness’ multi-cultural, multi-national experience, paired with his hands-on approach to marketing and public relations has positioned The Goodness Company as a leader in domestic and international marketing.

Goodness has been featured as a marketing consultant on Fox Business News, CNN, Washington Post, Dallas Morning News, Newsweek and many other international media vehicles. Goodness resides with his wife Terri and their two children in Costa Rica.
Visit The Goodness Company online at: